About Us

Four Generations of Beautiful Window Treatment Designs

view of bedroom with patterned Roman shades
Advanced Window Coverings team photo
Madge family photo

Troy Madge took the knowledge passed to him by his grandparents and mother and, with an entrepreneurial spirit and passion for window treatment designs, helped grow the small family-owned business that began in the early 1950’s in Sioux City, Iowa into what it is today.

Rhonda, his wife of 33 years and business partner, retired from the pharmaceutical industry in 2013 and joined him him shortly thereafter. She fully understands the importance of meeting the needs of the customer and building a reputation of trust.

Troy and Rhonda have four children and could not be more pleased that their oldest son, Austin has now joined the company after having graduated from college. This makes Advanced Window Coverings a fourth generation company.

However, as the company has grown, the need to find someone that shared the same values became critical to our future success. For the past ten years Troy has mentored Brandon Chidester, who we feel has become part of our family. He, like Troy, also loves the building process and working with his hands. His wife, Kati, left nursing to join us and has the same commitment to excellence that we all share. They have two adorable children, Conner and Caroline.

We believe in working hard, but also believe in maintaining a balanced life. We truly enjoy being with one another outside of work.

couple looking at fabric swatches
man with dark hair and mustache wearing gray polo shirt smiling during interview
girl sitting in bedroom in front of large windows with drapes reading a book

Our Motto: Work Hard - Play Hard

man on golf course
Advanced Window Coverings team
family on beach
Advanced Window Coverings team white water rafting

Contact Us to Get Started on Your Window Treatments

Advanced Window Coverings is honored to provide custom window treatments, draperies, curtains, Roman shades, plantation shutters, and blinds to residents and businesses in middle Tennessee, including Franklin, TN, Brentwood, TN, Nashville, TN, Murfreesboro, TN, Smyrna TN, and Mt Juliet TN.